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 SEO is the process of enhancing a website’s visibility on search engine results pages (SERPs) to attract more organic traffic. SEO involves optimizing both on-page and off-page elements to ensure that search engines rank the site higher for relevant queries.

 SMM is the use of social media platforms to promote a product, service, or brand. It involves creating tailored content, engaging with audiences, and running paid campaigns to achieve specific business goals, such as driving traffic, increasing sales, or building brand awareness.

 PPC advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than earning them organically. PPC is commonly used on platforms like Google Ads, Bing Ads, and social media platforms (e.g., Facebook, Instagram, and LinkedIn).

Email marketing is a digital marketing strategy that uses email to promote products, services, or content and build relationships with a targeted audience. It’s a cost-effective way to nurture leads, engage customers, and drive sales while maintaining direct communication.

Content marketing is a strategic approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately driving profitable customer actions. It’s about delivering value to your audience without directly promoting a product or service.